EA: The Sims 2 – Castaway

Honest worked with Wieden+Kennedy to create this global site for the launch of EA’s The Sims 2 – Castaway.

The latest iteration of this extremely popular video game places the player on an island with a chance to build up their own society. The website, which is mostly video, gives potential customers a taste of the game via a silly choose-your-own-adventure interactive experience. Give it a whirl. Just look out for the Evil Coconut! (He only shows up when you choose unwisely.)