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EA: The Sims 2 – Castaway

CLIENT: Wieden+Kennedy

CATEGORIES: Interactive

WRITEUP:

Honest worked with Wieden+Kennedy to create this global site for the launch of EA’s The Sims 2 – Castaway.

The latest iteration of this extremely popular video game places the player on an island with a chance to build up their own society. The website, which is mostly video, gives potential customers a taste of the game via a silly choose-your-own-adventure interactive experience. Give it a whirl. Just look out for the Evil Coconut! (He only shows up when you choose unwisely.)

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KEY FEATURES:
  • • Video embedding
  • • Multiple languages
  • • Website