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FORD: Boredom Hurts

CLIENT: JWT - Team Detroit

CATEGORIES: Interactive

WRITEUP:

Honest worked with Team Detroit to create this interactive experience for the 2008 Ford Escape.

Boredom is sweeping the nation, and our main man Colin is searching desperately for the cure. Read the weekly updates on his struggle, watch examples of extreme boredom from across the nation, or submit your own stories of boredom in the form of videos, photos or written confessionals.

Of course, Ford has engineered an ingenious way to break out of boredom, so don’t forget to click on ‘The Cure’.

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KEY FEATURES:
  • • Opt-in form
  • • Website
  • • Blog
  • • Video embedding
  • • CMS
  • • 360 vehicle rotation
  • • Youtube API
  • • User submitted content