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Girl Scouts

CLIENT: Arc/Leo Burnett

CATEGORIES: Interactive

WRITEUP:

Arc/Leo Burnett came to Honest with the prospect of improving the digital presence and communicative efficiency of their client, the Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI).

This was a perfect fit for Honest. After conducting an extensive audit of Girl Scout websites across the country, Honest found the best approach was to provide as unified an experience as possible: linking out to other sites and applications as little as possible, and identifying and maintaining the perfect visual aesthetic for the audience.

So, with the creative team at Arc/Leo Burnett, they pulled together a set of fun, unique, and fresh visual elements to preserve a playful sense of fun and encourage exploration — while at the same time maintaining a consistent and unified layout throughout. And in order to minimize system redundancies and power the site with the best technologies available, Honest leveraged a single CMS and CRM tool to satisfy the many content, commerce and customer requirements.

KEY FEATURES:
  • • fundraising tools
  • • e-commerce
  • • Searchable database
  • • CRM
  • • CMS
  • • Blog