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Random House: Ready Player One

CLIENT: Random House

CATEGORIES: Interactive, Video

WRITEUP:

Honest worked with Random House to launch this amazzzzzing new book by first time author Ernest Cline (screenwriter of Fanboys). At once wildly original and stuffed with irresistible nostalgia, READY PLAYER ONE is a spectacularly genre-busting, ambitious, and charming debut—part quest novel, part love story, and part virtual space opera set in a universe where spell-slinging mages battle giant Japanese robots, entire planets are inspired by Blade Runner, and flying DeLoreans achieve light speed.

We were tasked with creating an online campaign that would both speak to the audience that would naturally gravitate to a book about video games and pop culture as well as a broader audience that would be drawn to the epic journey that the character goes through.

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KEY FEATURES:
  • • Tumblr Blog
  • • Flash Game
  • • Book Trailer