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Sprint / Survivor: CBS Homepage Takeover

CLIENT: Goodby, Silverstein & Partners

CATEGORIES: Interactive

WRITEUP:

Working with Goodby, Silverstein & Partners, we developed a series of games for this Homepage Takeover of CBS.com. Each game has a unique gameplay mechanic, making it a fun tie-in with the new season of Survivor. We wanted to create something that was quick and fun yet were deceptively challenging. We added simple flourishes to each game to make them more engaging – animated waterfalls, swaying palm trees, balance meters on the tightrope. All done on a short timeline, we had to colloborate with GSP, Eyewonder and CBS to make it work within both their creative and technical standards.