MasterCard iPhone App

CLIENT: McCann Erickson

CATEGORIES: Video

WRITEUP:

Using the iPhone’s GPS technology, this app lets users geo-tag their favorite spots within the tags priceless, dining, shopping, entertainment and other, and share their picks with their friends and family. Users can then view a map of their area embedded with tags of their network’s picks.

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KEY FEATURES:

• Animation
• Direction

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