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Nike – Fastest Way to Start the Day

CLIENT: Nike

CATEGORIES: Video

WRITEUP:

Nike asked us to create a short film for their ‘You’re Faster Than You Think’ campaign. Words directly from their brief:

We want you to tell the stories we can’t. Make them funny.

Your challenge: Tell us a story about the switch triggering someone to higher levels of Speed and ability.

Your challenge within the challenge: You must tell a cohesive story, not just express an idea. Do not assume we’ll get it.

Based upon this brief we wrote ‘Fastest Way to Start the Day’.

 

KEY FEATURES:
  • • Concept
  • • Writing
  • • Video direction and production