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Nike – Shortest Race

CLIENT: Nike

CATEGORIES: Video

WRITEUP:

Shortest Race = 39.9 inches
Winner = $700

When Nike asked Honest to create their own vision of speed for Nikelab.com’s “The Art of Speed,” Honest asked: What could be faster than the shortest race? Blink and you’ll miss it.

Watch 34 competitors battle it out — through injuries, confusion, and personal differences — until a winner is crowned and $700 in prize money is claimed.

KEY FEATURES:
  • • Concept
  • • Writing
  • • Video direction and production